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Book Charles D. Schewe Ph.D. for a Speaking Engagement
Businesses, Non-profit organizations, event planners and companies across the country have worked closely with our booking agents to hire Charles D. Schewe Ph.D. for a speaking engagements, guest appearances, product endorsements and corporate events. Many of those same clients have continued to turn to our speakers bureau as we can easily align Charles D. Schewe Ph.D.’s availability with their upcoming seminar, gala, annual conference, corporate function, and grand opening. Our close relationship with Charles D. Schewe Ph.D.’s booking agent and management team further enables us to provide inquiring clients with Charles D. Schewe Ph.D.’s speaking fee and appearance cost.
If your goal is to hire Charles D. Schewe Ph.D. to be your next keynote speaker or to be the next brand ambassador our celebrity speakers bureau can assist. If Charles D. Schewe Ph.D.’s booking fee is outside your companies budget or your unable to align with his appearance availability, our booking agents can provide you a list of talent that aligns with your event theme, budget and event date.
Charles D. Schewe, professor of marketing at the University of Massachusetts at Amherst, is a principal at Lifestage Matrix Marketing, a marketing research and consulting firm. Using his trained expertise, he has spoken extensively and internationally to diverse groups of managers, companies, and industrial executive groups on various marketing topics.
Dr. Schewe received his Ph.D. in marketing from the Kellogg Graduate School of Management at Northwestern University (1972) and his M.B.A. (1965) and B.A. (1964) from the University of Michigan. In 1979, he was a Fulbright-Hays Scholar at the University of Lund in Sweden, where he is frequently a visiting professor.
Professor Schewe has advised numerous companies on strategic planning, competitive intelligence, marketing research, customer service, and competitive positioning. His client engagements have included Spalding Sports Worldwide, International Business Machines, K-Mart, RJR Nabisco, and Procter & Gamble.
Over the last fifteen years, he has focused on understanding the marketing management implications of our aging population and assisted numerous manufacturers and retailers targeting the 50+ population. From this knowledge base, he has worked as executive consultant to Age Wave, a San Francisco-based consulting firm specializing in offering counsel on the implications of our changing demographics.
Author of over fifty articles in academic journals such as the Journal of Marketing, Business Horizons, and American Demographics, Dr. Schewe has been quoted and referred to widely. He is frequently featured in newspapers, magazines, and trade publications nationwide, and he is the author of Marketing: Principles and Strategies (1987), The Portable MBA in Marketing (1992), and Exploring the World of Business (1996), co-authored with Ken Blanchard.
Most Requested Topics:
Age Really Matters: Marketing to Shared Experiences: Individuals are bound together by coming of age over a similar time period. These generational individuals are highly influenced by the external events experienced between the ages of 17 and 23. After projecting the demographic changes in population and spending power over the next decade, Dr. Schewe contrasts baby boomer values (indulgent individualism, youth, health, and questioning everything) to those of their parents who experienced the Great Depression and World War II (feeling achievement in life, trust, and security). With the use of fascinating examples from his consulting engagements, Dr. Schewe provides practical, how-to marketing actions that will keep each cohort buying again and again.
Coming of Age: Meeting the Needs and Expectations of Older Customer: For your field to be relevant and consumer driven, your daily work must reflect the fact that each generation or cohort of customers brings a very different set of ideas and expectations to the marketplace. In order to better meet the needs and interests of your older adult customers, as well as each new group of consumers in the future, you must utilize strategies to help modify and diversify the services you provide using “generational cohorts” to identify each group's values. Dr. Charles Schewe will examine the “coming of age” nature, events, and experiences inherent in each generation which define their unique values, wants, and desires. Through his in-depth analysis of attitudes and behaviors of the emerging older consumer, participants will gain the needed approaches to successfully comprehend, target, and serve these customers – now and in the future.
Capturing the Hearts, Minds, and Pocketbooks of Today's Younger Generations: The children of baby boomers, 72 million strong, are just now coming of age and evolving their own unique set of cohort values. In this talk, Dr. Schewe compares the values of boomer children with those of their baby boomer parents and with those of Generation X. The differences are dramatic. The impact of the terrorist strike on America is addressed along with the value changes that can be expected following the events of September 11, 2001.
Let our team of booking agents help create a memorable experience with hiring Charles D. Schewe Ph.D. for your store grand opening, golf outing, trade show booth or corporate outing.
NOPACTalent acts as a Celebrity Speakers Bureau and Athlete Booking agency for corporate functions, appearances, private events and speaking engagements. NOPACTalent does not claim or represent itself as Charles D. Schewe Ph.D.’s speakers bureau, agent, manager or management company for Charles D. Schewe Ph.D. or any celebrity on this website. NOPACTalent represents organizations seeking to hire motivational speakers, athletes, celebrities and entertainers for private corporate events, celebrity endorsements, personal appearances, and speaking engagements.