We head to Bristol (Tenn.) Motor Speedway this week. Big race, you might think. But for our race team, every race is a big race.

DCT Motorsports is in that group looking to bring sponsorship on board for the rest of this year, and on into the future as well. John McGill and Carl Natale, who own our race team, have put together a pretty nice package for corporate sponsorship, and I think some good things are going to happen because of that. It's not too late to get on board, though.

We are running at least 29 races this season, hitting all of the major events and markets the NASCAR Busch Series goes to. I think John and Carl have one of the most comprehensive sponsorship packages in any form of motorsports, offering a complete package of top racing equipment, hospitality, public relations, publicity, appearances and show cars.

They refer to themselves as two guys from Cleveland, but these are two very astute businessmen, and they know how to make things work for sponsors. That's the way things have to be these days in our sport, and that's the way all teams should treat their sponsors. This is the most cost-efficient, sponsor-friendly marketing setup. It is based on giving full value to sponsors, and utilizing the many business-to-business contacts John McGill, a developer, and Carl Natale, a major earthwork contractor, have in place.

And we have a competitive base too. Ricky Pearson is the crew chief, and he knows what it's like to win championships, and he knows what it takes. A lot of our guys have worked with Ricky for years, and there is a tremendous amount of experience and expertise with this race team.

It still boils down to the racing, though. It's great that we go to places like Atlanta, Texas, and Charlotte. It's fun to race on tracks like that, but anytime you go to Bristol it's something special for everyone. Sure, I've had some success at the track, and maybe that's why I like it better than some others, but I don't think I am the only one that thinks that Bristol is pretty unique. I think I have a lot of people in my corner when I say that Bristol is one of the most exciting tracks to go to.

There are a lot of tracks now that just look the same. Bristol brings something different to the table. It's that short-track atmosphere, and I think that's a big part of what makes it so exciting for the fans. There are a lot of short tracks throughout the country that race on any given Friday or Saturday night. It is there where we get a lot of our fan base. The racing that they are accustomed to seeing at those tracks is the beating, banging, fender-bumping racing like what we all see at Bristol. Now you take that short track atmosphere, come to Bristol and see some of the best drivers do that, and now you have something to talk about. Its great entertainment for the fans and it's a tremendous challenge as a driver.

It's great to win at Bristol. Anytime you win at Bristol you know that you've done more than just beat everyone, but more importantly you survived everyone. You weren't just the fastest car out there, but you avoided all the wrecks, you were aggressive all day, and you just outraced everyone else out there. It means a lot to be successful there. It's a track where you can really showcase your skills and make it count on the track.

I am excited to get to the track. A track like Bristol, where I've had some really great runs, it gives you a lot of confidence going back there. I know what it takes to win from a driver's standpoint. I've been in the situation before and have been fortunate enough to come out on top on a couple of occasions. Hopefully we'll be in that same situation this weekend.