Maddy Dychtwald is a nationally distinguished author, public speaker, marketing executive and entrepreneur.She is one of the nation's premier authorities on generational marketing and has been keenly involved in analyzing and forecasting consumer and lifestyle marketing trends for seventeen years.In 1986, Maddy and her husband Ken co-founded Age Wave, Inc., the nation's foremost strategic consulting group focused on the baby boomer generation and the mature market.
Within a decade, Dychtwald helped develop the company into a multi-million dollar enterprise with a reputation as the best in its field.She is senior vice president of Age Wave, Inc. In 2003, Maddy Dychtwald wrote "Cycles: How We Will Live, Work, and Buy".The book offers insightful views for the marketplace, the workplace and our lives.
Dychtwald has given speeches to over 200,000 business leaders worldwide, including a various group of clients including Allegiance Healthcare, National Association of Educators, Blue Cross of California, New Balance Athletic Shoes, Chevron, Allstate Insurance, IAI Mutual Funds, etc.
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