Linda Kaplan is acclaimed within the industry for her innovative and topical approach. Much of her work has become part of the American pop-culture landscape.
Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, Ltd.
As the co-author of "BANG! Getting Your Message Heard In A Noisy World," Linda has created a savvy marketing book with counter-intuitive insights and proven strategies for selling any product or service.
Prior to starting The Kaplan Thaler Group, Linda was Executive Vice President/Executive Creative Director at Wells Rich Greene BDDP where she led the creative team, which won the Heineken business with the edgy "True Conversations" campaign. Linda was Senior Vice President/Group she ran major accounts like Burger King, Kodak, Northwest Airlines, Pepsi and Clairol.
She has authored and composed campaign jingles that are among the industry's gold standard. Linda's creative vision of how traditional advertising is expanding is exemplified in her agency's unique positioning as an advertising/entertainment company.
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