With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

His widely acclaimed book, World Wide Web Marketing (third edition ) was a groundbreaking look at commercial websites from the customer perspective. E-Mail Marketing (2000), What Makes People Click: Advertising on the Internet (1997) and Customer Service on the Internet, Second Edition (2000), continue to receive high marks. His latest works are Web Metrics: Proven Methods for Measuring Web Site Success and Advanced Email Marketing. Sterne's books have been published in 14 languages around the world and have been used as text books in over 50 colleges and universities.

In his quest to achieve a more detailed understanding of the advances in Internet marketing, Sterne has written many white papers including "E-Metrics: Business Metrics For The New Economy" in conjunction with Net Genesis, May, 2000, "SelectSystem - Enterprise Personalization Software providing Predictive Software Solutions" for Mindwave Software, April, 1998, and "What Makes A World Class Business To Business Web Site" for CommerceNet, March, 1996.

Sterne has published an email newsletter called Sterne Measures, on web analytics, since 2002.

A figure of expertise in the online marketing community, Sterne has been interviewed by AOL, CNN, Compuserve, IDG's Netscapeworld, and on the radio. He has been quoted in IndustryClick, "Let Them Lead" (Sheryl Nance-Nash, 2001) The Next Big Thing, "Apology Accepted" (Natalie Engler, 2001), E-Volve or Die.com: Thriving in the Internet Age Through E-Commerce Management (Mitchell Levy, 2001), NetMarketing, "How to do e-CRM" (Russel Shaw, April, 2000), Fast Company Magazine, "Guerillas In the Midst" (David Berry, January, 1999), ComputerWorld, "Online Marketing Tools can Create IT Disasters" (Julia King, November, 1999), the L.A. Times, "Net Growing as New Way to Pick Fruit" (Marc Ballon, October, 1999) and in The Street.com. Additionally, Sterne has been mentioned in Customer Revolution (Patty Seybold, March, 2001), Forbes, Best of The Web, "It's a Snap" (Brandon Copple, July, 2000), Forbes Magazine, "Critical Mass: The Future of Internet Advertising" (Fall, 1999) and in the German magazine Horizont (May, 1999).

Jim Sterne is the recipient of the 1999 Tenagra Award for Internet Marketing for Excellence for Individual Contribution to Internet Marketing.

Sterne produces the Emetrics Summit in London and Santa Barbara which attract attendees and speakers from around the world. The success of this conference caused the founding of the Emetrics.org Web site and the Web Analytics Association with Sterne as a Founding Direct or..

Sterne's consulting clients find him to be an energizing catalyst, spurring them to make the most of the Internet to increase sales and customer satisfaction, while lowering costs and employee turnover. His consulting practice focuses on helping his clients use the latest online tools for advertising, marketing, and customer service to best advantage.

Back in 1994 Jim Sterne produced the world's first "Marketing on the Internet" seminar series. Today, he is an internationally known speaker on electronic marketing and customer interaction. He has lectured at the University of California, MIT, and Stanford, and has been the highest rated speaker at Internet World for 6 years in a row. In addition, Sterne is regularly asked to keynote at private conferences and run company-specific workshops.

Audiences come away from Jim Sterne's engaging presentations with a clear idea of how to get the most out of a Web site and how to measure that success. "He inspires lightbulbs to go of in your head about what to do and how to do it in setting up a Web site. A really good goosebump inspiring class!" -Jim Jenkins, assistant manager - Marketing Communications, AT&T.