Mr. James Gilmore works with management teams to grasp the nature of the emerging Experience Economy and envision their role in it, whether it be staging experiences, guiding transformations, or mass customizing any economic offering. Mr. Gilmore is a frequent speaker at professional society and trade association conferences, as well as executive education programs of individual companies. He has written numerous articles on business strategy and innovation for such publications as the Harvard Business Review, The Wall Street Journal, Strategy & Leadership, Context, and The Journal of Cost Management among others.

Mr. Gilmore is also co-author (with B. Joseph Pine II) of The Experience Economy: Work Is Theatre & Every Business a Stage (Boston: Harvard Business School Press, 1999). The book demonstrates how companies -- across a myriad of industries -- are finding their goods and services commoditized with customers increasingly spending their money on experiences -- memorable events that engage customers in an inherently personal way, like going to Walt Disney World or a theme restaurant. It also shows how businesses can create value by embracing theatre as an operating model to stage unique experiences that ultimately transform those who participate in them. As a follow-up, Messrs. Pine & Gilmore recently edited Markets of One: Creating Customer-Unique Value through Mass Customization (Boston: Harvard Business School Press, 2000).

Mr. Gilmore began his career with Proctor & Gamble and then spent over ten years consulting with Cleveland Consulting Associates and Computer Sciences Corporation, heading up CSC Consulting's process innovation practice. Mr. Gilmore is currently a Batten Fellow in Residence at The Graduate School of Business Administration at the University of Virginia. He previously served as the 2002-2003 Dean Helen LeBaron Hilton Endowed Co-chair at the College of Family & Consumer Sciences at Iowa State University. He has also lectured at Case Western's Weatherhead School of Management, Cornell's School of Hotel Administration, and Rochester Institute of Technology's College of Applied Science and Technology. Mr. Gilmore is a graduate of the Wharton School of the University of Pennsylvania.