Since the publication of "GUTS!" & "NUTS!", Jackie Frieberg has become a connoisseur of REALLY COOL companies -- nationally admired organizations where people WANT to work and CHOOSE to stay. Jackie is passionate about equipping leaders at all levels with hope, ideas, and practical tools to kick-start and re-inspire their journey toward becoming employers of choice!

When she's not speaking, Jackie spends time inside these COOL companies learning directly from their leaders, employees, and clients about what it takes to create an organization that is a magnet for great talent!

Prior to speaking and writing, Jackie served as a coach to executives, managers, and front-line professionals on the results of the firm's organizational and 360-degree leadership assessments. She also served a similar role for the Center for Creative Leadership where she offered upward feedback to executives participating in the five-day Leadership Development Program.

Jackie is co-founder of the Family Business Institute at the University of San Diego where she was one of the creative forces behind the development of practical, research-based, educational programs for closely-held family businesses. She also worked with MassMutual Life Insurance Company to design the first-ever CD-ROM training tool for family businesses and provided expert commentary on the complex business and personal issues faced by family businesses today.

Before joining Freibergs.com full-time in 1993, Jackie was manager of Corporate and Professional Programs for the University of San Diego. During her tenure at the University, Jackie founded the Certificate in International Business Program and was director of the Institute for Quality & Productivity. In addition, she taught public speaking and communications courses as an adjunct professor. She received her bachelors degree in communication from the University of New Hampshire, masters degree in speech communication from San Diego State University, and her doctorate in educational leadership from the University of San Diego. The focus of Jackie's research was on leadership as relationships. Rather than study one person who holds the title of President, CEO, or Chairman, Jackie studied how leadership relationships play out at all levels through all people in a company.

Besides juggling the multiple priorities of speaking and consulting, Jackie is the Freiberg family anchor. She is the chief choreographer coordinating the schedules of three very active children -- Taylor Grace, Aubrey, and Dylan. She bikes, runs, and plays soccer.

MOST REQUESTED PROGRAMS:

Depending on time and objective, Jackie's presentations will include some of the following:

Gutsy Leadership
Learn the success strategies of leaders who've had the GUTS to blow up the old rules and free smart people from dumb processes that limit their potential.

Blow the Doors Off Service-as-Usual
Are you worthy of employee & customer loyalty? When employees feel honored and served, there is a reciprocal effect that causes them to provide extraordinary service to their customers.

Re-Recruit Great Talent
Be an employer of choice by building a culture that attracts, recruits and retains loyal, engaged and passionate employees. Jackie builds a compelling business case for being absolutely rigorous about attracting and hiring people who are already predisposed to protecting and promoting the values driving your organization.

Define your Business as a HEROIC Cause
It's amazing what people will do when work is defined as something heroic. This theme goes beyond the extrinsic motivators (salary, benefits, bonuses, perks) to the things that move people internally.

Fun Pays!
It pays to lighten up, loosen up, and make work more fun. Jackie will outline the huge payoffs for making work fun.

"Differentiate" - Leverage Your Brand
Tired of competing on price? Discover how to use service, culture, story telling, and fun to blow the doors off the competition.

Building Your Brand from the Inside - Out
Today, more and more organizations consider culture a bottom line issue. Whether it is positive or negative, purposeful or accidental, culture impacts bottom line measures. Learn how to create a purposeful culture to increase passion, productivity, and profits.

Equip People to Think and Act Like Owners
Gutsy leaders create a sense of business literacy and get people at all levels to think and act like owners. Learn how to inspire people to assume ownership for serving the customer and managing costs out of the business.

BOOKS:

GUTS! Companies that Blow the Doors Off Business-as-Usual (co-author with husband Kevin)
This book provides a behind-the-scenes look at fifteen gutsy and extraordinarily successful businesses and introduces the intensely focused, passionate, and diverse group of chief executives who are creating a new corporate ethos.

NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success (co-authored with husband Kevin)
"If you take time to read only one business book this year, I strongly encourage you to read Nuts!" ... (from the Nuts! Foreword, by Tom Peters)