Recognized as a leading business consultant to large companies facing formidable strategic challenges, Geoffrey Moore works with established enterprises, dividing his time between consulting on strategy and transformation challenges with senior executives and developing mental models to support the practice.
With this focus in mind he has written his fifth book, Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (December 2005). Dealing with Darwin is a book for established businesses that need to learn how to adapt, or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Geoffrey Moore shows businesses how to meet Darwinian challenges, whether producing commodity products or customized services. For companies whose competitive differentiation is still effective, he demonstrates how innovations in execution can boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of surrendering to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in a commitment to innovate.

Geoffrey Moore has made the understanding and effective exploitation of disruptive technologies the core of his life's work. A business celebrity, Geoffrey Moore is the author of the best-selling books, Crossing The Chasm, Inside the Tornado, The Gorilla Game, and Living on the Faultline. The latter focuses on managing for shareholder value in any economy including the current age of anxiety. His books are required reading at leading business schools.

Recognized for his expertise in market development, business, and investment strategies, Geoffrey Moore serves as an advisor to many of their portfolio companies by drawing upon best practices derived from his extensive background working with technology startups.

Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. Additionally, he is the founder of The Chasm Group.

Geoffrey Moore holds a bachelor's degree in literature from Stanford University and a doctorate in literature from the University of Washington.

Highly regarded as a dynamic public speaker, Geoffrey Moore's specialty is presenting and analyzing the core versus context model described in Living on the Faultline. He describes core as "being anything that contributes directly to competitive differentiation and leads to customer preference in purchase decisions." Context is everything else - all the things that individuals, companies, or products must do to pass muster but which do not differentiate from others in the same market. Likewise, the key lesson for investors is that the new economy, with the help of the Internet, enables companies as never before to outsource their context in order to focus on their core enterprises.