Clyde Fessler is the former Vice President of Business Development for Harley-Davidson Motor Company.
Fee Range :
$10,001 - $20,000
Clyde Fessler started his career with Harley-Davidson in 1977 as the Advertising and Promotions Manager. Shortly he was promoted to Director of Marketing Services. Clyde lead the establishment of Harley Owners Group, which now has over 500,000 members and is the largest enthusiast club in the world.
In his position as General Sales Manager, he established new policies and programs, several of which are still in use today. In the position of Director of Licensing, Clyde created a new business that has received national recognition which promotes the Harley-Davison brand to the general public.
Fessler repositioned the rider accessory department in his position as Vice President of General Merchandise and lead the MotorClothes team from $20 million annually to over $100,000 million in a period of five years.
Clyde played a key role in developing strategic direction for the company in his position as Vice President of Business Development.
Harley-Davidson was on the edge of bankruptcy in the 1980's and found itself facing severe market conditions and foreign competition. Clyde Fessler along with a team of hands-on people which applied unique strategies, clever positioning, and hard work helped turn the last remaining American motorcycle manufacturer into a Fortune 500 company.
Clyde Fessler is speaker on leadership, motivation and change. Fessler is a graduate of the University of Notre Dame. He has served on numerous boards as well as an active liaison between the Muscular Dystrophy Association and Harley-Davidson.
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