He began his political career as a speechwriter. In 1986, Shrum began work as a political consultant, designing campaign advertising and message strategy for Democratic candidates at the presidential, congressional, and gubernatorial levels.
Critics often point out a "cruse" associated with the presidential campaigns that Shrum has worked on since he has yet to claim victory for any of his candidates in over eight presidential elections.
As a journalist, Shrum’s work appeared in New York Maganzine, The Los Angeles Times, The New York Times, and The New Republic, among other publications.
Shrum has written a memoir entitled No Excuses: Concessions of a Serial Campaigner, published in June 2007. It has received attention in the media for its less than flattering portrayal of Shrum's former client, John Edwards.
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