In his speaking and consulting, he helps clients identify the technologies driving change and the human factors and business models required to capitalize on them. Unlike narrowly focused specialists, Dr. Bill Bruck integrates technical expertise honed over two decades with his understanding of organizational systems and the people who make them work.
As a prolific author, Dr. Bruck has written nine books that on the effective use of information technology. His best-selling books on Microsoft Office, WordPerfect Suite, PerfectOffice, and Group Wise have been translated into foreign languages and are sold internationally.
Understanding technology without understanding the people who use it is useless. A licensed psychologist and tenured professor of psychology, Dr. Bruck is an authority on human motivation, adult learning, organizational change, and group dynamics. A social scientist and former Director of Institutional Research, he has published on distance learning, virtual teams, and emerging technologies and organizational transformation.
Business people know that without a sizeable return on investment, looking at trends is just so much theory! Dr. Bruck is an entrepreneur who has founded two successful corporations. As a consultant, he has helped Fortune 500 clients demonstrate 300% improvement in their internal business processes by effective use of computer technology.
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