Ann Clurman is a Partner at Yankelovich Partners, Inc., a leading U.S. marketing research and consulting firm.
Fee Range :
$10,001 - $20,000
A prominent expert in consumer trends, Ann Clurman is one of America's foremost authorities on the alcohol, beauty, food, and media industries. As a partner, Ms. Clurman focuses on the Yankelovich MONITOR. MONITOR has served as the foremost source for tracking values, beliefs and lifestyles for 25 years, providing a predictable, scientific focus on the future. This analysis is utilized to help clients forecast trends and understand the implications for their marketing strategies. Ms. Clurman also heads up the firm's Youth research, including the Nickelodeon/Yankelovich Youth MONITOR. With more than 20 years experience at Yankelovich, Ms. Clurman recently co-authored "Rocking the Ages: The Yankelovich Report on Generational Marketing," which offers a blueprint for understanding and marketing to today's three active consumer generations: Generation X (born 1965-1978); Boomers (born 1946-1964); and Matures (born 1909-1945). Prior to returning to Yankelovich in 1992, Ms. Clurman served as Vice President/Associate Director in the Strategic Services Department of Grey Advertising in New York. Ms. Clurman earned a bachelor's degree in English literature from New York University and a master's in English literature from Brown University. Established in 1958, Yankelovich Partners, Inc., with corporate headquarters in Norwalk, CT and offices located in major cities throughout the U.S., conducts custom and syndicated surveys around the world for consumer products and services as well as business-to-business markets.
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